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There are almost 5 billion blogs on the Internet. Imagine how difficult it can be to create Content for blogs that can beat all of them & rank on the top!
So what’s the solution?
You can use a robust Content Marketing strategy that can make ranking easy!
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MarketMuse is a content optimization platform that helps marketers create high-quality content to stay ahead of the competition. It uses AI-driven insights to provide targeted content topics, optimize existing content, and measure content performance.
- Improved Quality Content
- AI-Powered Insights To Optimize Content Strategy
- Simplified Keyword Tracking & Analysis
- Increased Organic Traffic & Conversions
- High Costs Involved
- Limited Number Of Reports
Unfortunately, Content Marketing is one of the most complex yet critical tasks for any blogger & digital marketing agency. Without an efficient Content Marketing tool & keyword planner, this becomes almost impossible.
In this detailed review, we are going to discuss one such tool, MarketMuse. Created in 2013, this tool is considered amongst the bests. So we will be putting it on the test!
This detailed MarketMuse review will analyze the features, benefits, & drawbacks of using this tool in your content marketing campaigns.
Let’s get going with the basics first.
On this page
What is MarketMuse?
MarketMuse is an AI-powered Content Marketing tool & Keyword Planner. It utilizes machine learning to perform an in-depth analysis of your content, suggests topics for content creation & assists you in creating Powerful & Engaging Content.
In short, it helps writers & content creators understand what content their target audience wants. It offers insight into the reader’s mind, assisting creators in creating content that ranks better on Google.
What are the best features of MarketMuse?
MarketMuse comes with a lot of features that will assist you in researching & creating awesome Content.
Broadly, these features are divided into two sections; the first is application & the second is research. Both these sections have a plethora of tools that will make your content creation super-efficient & effective. Let’s take a look at them sequentially.
This application helps you perform extensive research on the terms that you should use in your content. For e.g., let’s say I want to write an article on Digital Marketing.
I opened the Research Application & in the topic section, I wrote “Digital Marketing.” As you can see, MarketMuse will develop all the relevant terms that I should be using in my Content. It also suggests the number of words that I should include in the particular section.
All the suggestions from MarketMuse are backed by extensive data research performed by its AI algorithm, so they are very effective.
When you create certain content, you must have a good idea about your competitors. MarketMuse has an excellent feature that offers you a clear insight into this matter.
It comes up with the 20 competitors based on the topic entered, what issues they are covering & what they aren’t. This will give you a clear idea about what specific points you should target.
For e.g., In the compete for section, when I typed “Digital Marketing,” I got the list of top 20 competitors against whom my Content will compete.
The red boxes in the table show the topics that these competitors are not covering. In my case, it’s “Digital Marketing Agency,” as none of the top 20 results are utilizing that phrase.
Voice Search is a critical part of any Content Marketing strategy today. As more people are using voice search, questions can play a pivotal role in content marketing.
This tool is beneficial in creating voice-search-friendly content.
As shown in the figure, when I typed Digital Marketing in the query section, I got a list of different questions. Although these questions are good for voice optimization, you will have to do a lot of hard work to select the right questions.
This is probably the best feature of MarketMuse. Once you paste your Content into it, MarketMuse compares it with your competitors & offers some suggestions.
This gives you an excellent opportunity to optimize your content so it can perform better against your competitors.
- Pages: This section stores all the written content on your current site. It also offers multiple suggestions on how you can improve your content for a better ranking on Google.
- Topics: This section stores the most used topics on your website. This allows you to better understand on what issues you focus a lot & make improvements.
- Plans: In this section, you can see all your plans for content creation.
- Reports: This section offers a filter to sort all the data about the Content you are creating.
In short, MarketMuse has everything you need to create unique, engaging & powerful Content that can rank better on Google.
Now let’s take a look at some of the benefits of using MarketMuse.
What you should use MarketMuse?
MarketMuse saves you a lot of time by fast-forwarding the process of research & content optimization. Gone are the days when you had to manually search for keywords, content ideas, competitors & craft your content accordingly.
MarketMuse does all the hard work for you. Just enter the topic & you’ll get everything, from keywords to questions & optimization. This saves a lot of time, effort & resources that can be diverted to something more creative.
Simplifies Content Auditing
Google algorithms keep changing constantly. So if you want your Content to rank better on Google, you have to audit & optimize your Content accordingly.
If you are doing it manually, this can be a daunting task. You’ll have to go through a lot of URLs & then you might be able to do some optimization.
But with MarketMuse at your disposal, this task becomes very easy. All you have to do is paste your URL in the Optimize section & you’ll find precisely what’s missing in your website Content. MarketMuse also suggests what keywords you should enter or what topics you need to add.
Your Content can rank better
There are billions of blogs & articles on the Internet. To get the best output from your Content, it has to be unique & stand out from the rest.
But it is a lot easier said than done. This task can be daunting with hundreds of competitors trying to grab the top rank in Google’s search results.
But with the varied features from MarketMuse, you can do it quite easily. Imagine how easy your task will be when you know exactly what keywords to use, what topics you should cover, & what information you should have in your Content!
That’s precisely what MarketMuse does. It makes your job of ranking on Google uncomplicated.
What is the MarketMuse Pricing structure?
MarketMuse pricing structure varies as per your need. Take a look at the below picture to get a clear insight about its pricing.
MarketMuse Pros and Cons
- MarketMuse helps you find leading subtopics for main topics.
- The best thing about MarketMuse is that it captures every atom of traffic and fetches complete details.
- MarketMuse is a content marketing assistant that helps with finding fresh data to write and helps publish and rank content and find and track relevant influencers for your brand.
- You can use MarketMuse to promote, push to the top in search engines.
- MarketMuse provides recommendations for content ideas, ensuring that the content you create is relevant, accurate and authoritative.
- MarketMuse utilizes advanced artificial intelligence algorithms to monitor performance metrics of your website’s pages and suggest topics or keywords which can help boost traffic or rankings over time.
- Using the keyword tracking module enables users to keep track of emerging trends related with their brands as well as accurately measure progress against set goals – making sure no opportunities slip away unnoticed!
- It doesn’t integrate with other SEO tools.
- Cost is not justifiable for smaller businesses when comparing MarketMuse to other SEO tools.
Should you choose MarketMuse?
MarketMuse is such a great tool that it can simplify your complex task of content marketing. It’s efficient, super easy & effective.
It’s been around for quite some time & has delivered what it promises. I would highly recommend it for your Content Marketing Campaign.
The only drawback is the MarketMuse pricing. It will cost you $149 per month, which is way above its competitors. There are many other options available that are cheaper. But, as per me, they can’t compete against MarketMuse in terms of services.
In case you need to know more about MarketMuse, you can visit their website.
What is MarketMuse?
MarketMuse is an AI-powered Content Marketing tool that helps you create SEO-friendly content. It offers suggestions on keywords, optimization & hardcore data. Thousands of Digital Marketers & Bloggers are using it to create stunning Content.
What is the MarketMuse Pricing structure?
MarketMuse offers 3 plans. One is a Free plan; Standard Plan will cost you $149/mo & the Premium plan will cost you $999/mo. You can choose whichever plan suits your needs.
Is MarketMuse worth the money?
For some, MarketMuse pricing might sound expensive as compared to peers. But personally, I will it is at par with the quality of service it offers. So if you want to create an excellent Content, yes, MarketMuse is definitely worth it.