If you are looking to grow your business, you may have thought of using social media platforms for your strategy. Once you grow your audience, it is much easier to leverage social capital and use it to promote your brand, whenever you need it.
Communities appear in many forms and require constant activity. Whether you are just starting your business or looking to scale it, it is fundamental to update content from time to time to keep the engagement optimal.
However, social media is a technique that takes time and long-term investments. Some people believe that they have to have hundreds of thousands of people watching their videos. What if you only needed less than two thousand subscribers to make a profit with your business?
5 Ways To Turn Followers Into Dollars
It is much easier to get to two thousand than two million. If you do the math, you only need to sell a service with the right price and conversion rates. The better you set those proportions, the less traffic you will need. Here are five ways small influencers are making money with their brand.
1. Using Lead Generation
As easy as it is to click the Subscribe or Follow button, it is just as simple to ask for an email in exchange for a reward. Lead magnets, also known as Options, are the process of getting the emails of your followers, so they receive notifications whenever you send them an email with information or promotions.
You will realize that some people will do business right away, others won’t afford it, and others are not interested at that time. When you have their email, you can experiment with thousands of creative sequences to give them informational content for free and increase your reputation, manipulating your conversion chance.
As long as they don’t unsubscribe from the list, you can advertise them for free forever. Of course, you can give them rewards and perks for staying on the list, not only for subscribing.
2. Curated Content
The majority of businesses will never invest in high-quality products and services because they are spending too much on marketing, which is a long-term loss. Social communities, however, are traffic that you can use as many times as you want for free.
That is why social media is a necessity in a digital world where customer acquisition gets exponentially more expensive.
The best way to win their trust is by uploading content based on public preference. Instead of inventing content ideas, you get them by listening to your audience, which is a win-win for everybody.
3. The Call-To-Action
It is vital to include some form of action in your content so people can use the information. If you want to increase conversions, it is not enough to track the traffic of your website.
How do you differentiate qualified traffic? You add more ways to interact with the brand.
Apart from promotional CTAs, you can encourage them to subscribe to your email list, visit your other platforms, schedule a free consulting call, join a Facebook Group, share the content, and so on.
4. Organize Your Content
Here is the biggest misconception about social media. Entrepreneurs who don’t want to look like sellers don’t include promotional content and think that visitors will know about their services. Similarly, it is annoying to find brands promoting all the time.
The sweet spot is sharing promotional content 20% of the time. The rest of the post should be information, blogs, or entertainment, depending on the niche your business is.
5. Learn From Related Communities
When you join other communities, even if they are competitors, you can interact with more people interested in the niche. If those creators sell better than you, you can join their program as a customer only to learn what they do differently.
I recommend you do it before trying other techniques. The first step is to be at the same level as your competitor. You can always improve your brand when you start adding value from that position.
Once you learn how to use your social media in business, you will never have to deal with traffic issues again.