• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Marketing / Social Media Marketing / 5 Ways to Scale Your Business Using Social Media
Social media marketing for your business growth

5 Ways to Scale Your Business Using Social Media

Social Media Marketing Updated: January 31, 2022 by Nishitha

If you are looking to grow your business, you may have thought of using social media platforms for your strategy. Once you grow your audience, it is much easier to leverage social capital and use it to promote your brand, whenever you need it.

Communities appear in many forms and require constant activity. Whether you are just starting your business or looking to scale it, it is fundamental to update content from time to time to keep the engagement optimal.

However, social media is a technique that takes time and long-term investments. Some people believe that they have to have hundreds of thousands of people watching their videos. What if you only needed less than two thousand subscribers to make a profit with your business?

5 Ways To Turn Followers Into Dollars

It is much easier to get to two thousand than two million. If you do the math, you only need to sell a service with the right price and conversion rates. The better you set those proportions, the less traffic you will need. Here are five ways small influencers are making money with their brand.

1. Using Lead Generation

As easy as it is to click the Subscribe or Follow button, it is just as simple to ask for an email in exchange for a reward. Lead magnets, also known as Options, are the process of getting the emails of your followers, so they receive notifications whenever you send them an email with information or promotions.

You will realize that some people will do business right away, others won’t afford it, and others are not interested at that time. When you have their email, you can experiment with thousands of creative sequences to give them informational content for free and increase your reputation, manipulating your conversion chance.

As long as they don’t unsubscribe from the list, you can advertise them for free forever. Of course, you can give them rewards and perks for staying on the list, not only for subscribing.

2. Curated Content

The majority of businesses will never invest in high-quality products and services because they are spending too much on marketing, which is a long-term loss. Social communities, however, are traffic that you can use as many times as you want for free.

That is why social media is a necessity in a digital world where customer acquisition gets exponentially more expensive.

The best way to win their trust is by uploading content based on public preference. Instead of inventing content ideas, you get them by listening to your audience, which is a win-win for everybody.

3. The Call-To-Action

It is vital to include some form of action in your content so people can use the information. If you want to increase conversions, it is not enough to track the traffic of your website.

How do you differentiate qualified traffic? You add more ways to interact with the brand.

Apart from promotional CTAs, you can encourage them to subscribe to your email list, visit your other platforms, schedule a free consulting call, join a Facebook Group, share the content, and so on.

4. Organize Your Content

Here is the biggest misconception about social media. Entrepreneurs who don’t want to look like sellers don’t include promotional content and think that visitors will know about their services. Similarly, it is annoying to find brands promoting all the time.

The sweet spot is sharing promotional content 20% of the time. The rest of the post should be information, blogs, or entertainment, depending on the niche your business is.

5. Learn From Related Communities

When you join other communities, even if they are competitors, you can interact with more people interested in the niche. If those creators sell better than you, you can join their program as a customer only to learn what they do differently.

I recommend you do it before trying other techniques. The first step is to be at the same level as your competitor. You can always improve your brand when you start adding value from that position.

Once you learn how to use your social media in business, you will never have to deal with traffic issues again.

Previous Post: « How Much Does It Cost to Make an iOS or Android App?
Next Post: Top E-commerce Mistakes to Avoid When Selling Online »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Related Topics

  • Why We Love Social Media Marketing (And You Should Too!)
  • Everything you need to know about LinkedIn Lead Generation
  • 7 Types of Social Media Content that Will Surely Increase the Leads
  • Best Instagram Marketing tools to grow followers and organic reach
  • The only blog you need for the perfect Pinterest Marketing Strategy
  • Social Media Empathy: How To Increase It In 3 Steps

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest