Building a business and brand through the use of social media requires more than the ability to maintain an active account with daily updates. Knowing how to properly and effectively promote your brand through Twitter is a great way to get started in maximizing your online reach.
With a solid Twitter marketing strategy in place, optimize your tweets while appealing only to users who may have a genuine interest in learning more about your brand.
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Update Your Twitter Bio
Updating your brand’ Twitter biography is the first step to complete upon creating a Twitter account for your business. Adding a bio to your brand’s Twitter account helps to streamline your brand across multiple social media platforms as well as your own website, blog, or eCommerce store. Include a direct link to your brand’s official website within your Twitter bio to drive followers and Twitter users to learn more about what products, services, or content you have to offer.
There are many different methods to market on Twitter. Choosing your preferred Twitter marketing methods highly depends on the type of audience you want to reach and the demographics that are most suitable for the content you share using your Twitter.
Some of the most well-known Twitter marketing tactics include:
Another way to promote your brand through the use of Twitter is to find Twitter influencers that are most relevant to your own audience. Influencer marketing is one of the quickest ways to break into a new market or industry, even if you are launching a business and brand from the ground-up and without previous experience.
Influencer marketing is becoming more popular than ever with the rise of social media platforms including Twitter, Facebook, Instagram, Pinterest, and even Snapchat. With billions of individuals around the world using social media today, marketers and advertisers are not turning to niche and individual influencers to help promote products and increase brand awareness of companies and organizations in all industries.
What is Influencer Marketing?
Influencer marketing is a marketing tactic that involves working together with an individual or a smaller organization that has become influential in a specific market or niche industry. Individuals who have amassed hundreds of thousands, or millions of followers, are able to quickly spread the word of new products, services, and brands to a highly targeted audience, making them optimal to work with for companies of all sizes.
Working together with an influencer is possible by conducting research on your current industry while getting to know more about the most influential individuals, entrepreneurs, and personalities that are most relevant to your audience. Sponsorship deals and one-time promotions are often available to work with an influencer of your choice. The cost of working with an influencer will vary based on the number of followers an influencer currently has on your preferred social media platform, as well as the reach an influencer receives each day and each time they share a new update with their followers.
Spreading brand awareness is possible with a bit of brainstorming, creativity, and an understanding of the Twitter platform. When you want to spread awareness of your brand using Twitter, it is not only important to follow the latest trendy hashtags, but it is equally as important to develop and promote relevant brand hashtags of your own.
Use hashtags properly and appropriate based on the brand you are promoting and the type of users you want to reach. Keep track of the latest trends, keywords, and phrases that are most popular with your target audience using tools such as Google Trends. Track and monitor keyword trends to create hashtags and Twitter updates that are most likely to stand out and garner the attention of Twitter users and prospective followers or customers.
Once familiar with the Twitter platform, hashtags, and increasing the number of followers your brand has, launch Twitter marketing campaigns that are effective and relevant. With the right marketing strategy in place, use your brand’s Twitter account to generate buzz surrounding your business while helping to build a sense of loyalty and community among all of your fans and followers.
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