A Beginner’s Guide to Using Emojis for Marketing

Using Emoji in your Marketing Campaign

Emojis make your composition colorful and increase the hilarity in your electronic conversation. With over ninety-two percent of people using the conveying mechanism of emoji, we can consider emoji as the fastest growing form of language, not just in this era, but in history.

In the past several years, it may be regarded as treason to use emojis in business, or it could be a laughingstock with just the thought of adding emojis in terms of marketing.

Today, the evolution of online lingo is morphing day by day. The increasing growth of emoji in internet interaction makes companies experiment with incorporating emoji in their marketing. In this digital age, everything is a-changing, and emojis are slowly becoming a part of our modern language.

Emoji connotes as an icon or a small digital image that is used to express feelings, emotions, or ideas. With the thousands of emoji circulating the internet, it is easy to be confused about what is what and which is which.

Thus, the existence of an emoji guide is a very beneficial tool for people who are still perplexed or flustered by just seeing a bunch of emojis plastered on their screen.

Minimalist Approach

In the field of business communication, using emoji proves that there is a high risk of being misinterpreted. Formal emails in business should only use a fair amount of emojis and use it wisely.

In devices such as in iPhone and Android, the emojis are quite different from each other. The grinning face exhumed indifference to each other. And this, all due to the distinction in emoji fonts that exist between smartphone platforms.

Thus, in order not to be misinterpreted and to confuse other people whom you are talking to. In some cases, there are emojis that are considered universally positive to people. But that could be used in a couple of ways, such as the wink emoji.

It is commonly regarded as a positive kind of emoji, but it could be misconstrued and misinterpreted. For some, it could be a symbol of friendliness, but to others, it could be used to signal irony or double meaning.

There is quite an amount of emoji that can be used professionally, like thumbs up emoji or the thinking emoji. Moreover, the use of emoji that is open for interpretation, such as the wink emoji or heart eyes emoji, could be inappropriate and can do more harm than good.

Put a Gap in When Using Emoji

There is a very thick line in being a professional and being an overly hyped teenager that will use emojis every single time. With your messages filled with emojis, it would look unprofessional and sloppy. Emoji in business emails is okay. It is forgivable as long as it’s used in modesty.

Only use emoji when you want to clarify or do not want your emotion to be misinterpreted. However, you should limit it to one or two, but two is the maximum.

Though, in long emails, you can throw more emojis into it. But always put in mind to use only one emoji every three paragraphs. In terms of messaging and live chat, it is okay to use as many emojis as you want since it is informal. But always remember to make every emoji count.

Conveying a Tone

It is proven in research that experts that use emoji tend to be more approachable, competent, and friendly. The big issue of having a written conversation or communication is that it leaves room for misinterpretation.

The use of emoji in communication can help bridge the gap between verbal communication and nonverbal cues. It is a powerful tool in which we can convey a tone but not consume too many words.

Moreover, emoji can express more feelings and emotions, making it more useful for the person you are talking to, to decipher what you are trying to convey.

The absence of emoji in written communication will radiate a negative effect, which will suffer more when the intended message is interpreted negatively than what is meant. In the likes of professional communication, whether it is in chat or in email, to get the best toning of your message, it is promising to use an emoji.

Take note that there is a wide range of emojis online that may range from fireworks to eggplants. These emojis have double entendre; thus, not applicable in terms of the business-formal type of communication, but may be okay to use in private conversation.

Social Mimicking

No matter how much effort you put into making your message alive by using an emoji. If you are dealing with old aged people or inexpressive ones, that message would be just like any other message.

It is likely to be appreciated when you know the person with whom you are interacting. In age, millennials and generation Z would be expected to appreciate more about the use of emoji. There are specific emojis in every age group.

Studies reflected that women are more intense users of emojis compared to men. Likely because a woman tends to be more expressive when it comes to real-life facial emotions. Culture plays a huge role in the usage of emojis. It is shown in the distinction between Americans and Japanese, companies and industries, and others.

To be safe, just add emoji in messages if it is necessary or when the one you are talking to is also using an emoji. When the tone is formal, it is better to phase out the emojis and stick to words. You can save your emoji when you know the person better.


Emojis are around us, and we are in its tendrils. Every move we make emojis is there since social media platforms are what fuels our daily life.

Thus, emojis are quite essential in the company’s social media posts when utilized correctly. And negligently using emojis may send the wrong message. So, it is very crucial to understand these iconic digital characters to make them advantageous to you.

Tips for using Emoji in Marketing Campaigns
How to successfully use Emoji in your Marketing Campaigns.

Image source: Freepik Premium

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top