The use of mobile devices has observed a huge growth over the last few years with more people using smartphones, & tablets to perform daily tasks, access data, store data and promote business.
With its immense popularity and need, it’s a known fact that mobile technology is the future. Mobile apps have completely transformed the way people interact, and do their day-to-day activities using their smartphones, and this is all because of different functions and app features.
Most business enterprises are increasing their competitive chances by developing mobile apps. It’s a huge challenge to meet the user’s requirements as plenty of apps are available in the market. Your application has to be unique to engage users. To make a successful mobile application development strategies cannot be avoided at all.
The mobile app development company must focus on making the app convenient, adaptable, and responsive to end-user needs.
In this blog post, we’ll discuss the development strategies that should be followed.
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1. Engaging Design (UX)
It has been observed, design plays a vital part in an app’s success. An app’s success can vary according to the user and business requirements. For example, an entertainment app’s success can be measured in terms of regular usage, long session, and high retention, whereas other apps’ success, is measured by how quickly a user get adapted to it and then how the tasks are executed.
Engaging design is important for app success because:
- Helps users to learn app features fast
- Helps the app usage engaging
- More engagement with more conversions
- Emotional as well as user functional requirements are met
To meet the above goals, a good UX must be the priority of the development team, where business goals should align with the user’s goals. The essential thing about design is the graphics, information architecture, and interaction it has. While designing an app, it is crucial to incorporate multiple design guidelines so that the user remains engaged.
2. Development
There are multiple challenges and questions app owners usually experience while developing mobile
applications. Here are a few of them:
- The app should be Hybrid or Native?
- The app should be launched on one or multiple platforms?
- The app should use which server-side technology stack?
- Which development methodology is appropriate?
- Which testing should be used test-driven development or manual testing?
Answers to these questions depend on several factors. For example, the development approach can depend on the project agreement. The choice of testing depends on the cost and deadlines. Another frequent question is whether opt for hybrid or native apps.
A hybrid app saves cost and time as it is based on Xamarin, and in multiple scenarios, it delivers similar performance as that of native apps however when apps become more comprehensive they may lack the same level of performance to users as the native apps. Thus it is important to evaluate and compare very thoughtfully.
3. Rigorous Marketing
According to reports, several business enterprises allocate only 10% of their budget for marketing activities and app distribution. With every app facing severe competition with a similar category app, it is becoming highly difficult for new apps to stay unique and engage a high number of users. Hence, it is very crucial to invest both time and money in-app marketing.
Experts suggest that a minimum of 30% of the app budget should be allocated for marketing activities. In very rare cases, the app idea is so unique, that it attains a good presence without any marketing efforts.
Followed are a few elements related to App marketing:
Website
It is important to have an app website. Before launching the app, release a web page for early sign-ups. Most successful apps own websites and it brings lots of traffic to the mobile app.
Videos
It is expensive to build a video but if the budget allows it, then it is perfect these things to do for App marketing. Alternatively, create an explanatory kind of video using multiple app screens.
Social media
Sharing a post on all social channels is a very basic marketing activity. Every post you share needs to be relevant to create value for the readers and should drive engagement. This will help you to get insights regarding various types of users, which seem to be useful for app improvement.
Press
One of the effective means of promoting a mobile app is to create a pre-release buzz via press announcements. Make press work for you as it will create curiosity among mobile app users and automatically increases the number of downloads. Figure out some influencers who work in your target domains and contact them. This is a great and highly effective technique of promotion.
Review platforms
Distribute and list your mobile app to as many review sites as possible. Some of these review platforms take their work very seriously and review each app in a very systematic manner.
There are several other methods to distribute and promote an app. The important point is to identify the platform your end-users are using and customize your marketing strategy accordingly.
Wrapping Up
Developing a perfect app requires merging different strategies that need proper implementation. The strategies we’ve mentioned so far give us an opportunity to build an engaging app that brings a large number of visitors.
While these strategies seem like they are mobile-based, they are easily applicable to desktop and web apps as well. Mobile App’s success is a combination of a properly planned strategy and meticulous implementation.
It can’t be achieved by a specific factor and requires great effort in the initial as well as each phase of the app development. In our upcoming posts, we will discuss more insights regarding the specific points mentioned above with examples, and also find out the major reasons for the success of mobile apps.
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