Videos are dominating the internet and the way people absorb content. By 2020, according to IT and networking giant Cisco, every second, about a million minutes of video will be posted on the web. Thus, more than 80% of all traffic will be driven by videos.
Keeping up with this trend is what many organizations are doing, also in corporate education. The video classes grow exponentially, stimulated by the demand of the new generations in receiving more dynamic training, practical and objective.
People management video offers a productive interaction between students and teachers, and it is precisely for this reason that we have listed the seven steps for you to begin, in the short term, to produce courses in this format so well received by employees, today.
Keep following the article and learn how to plan, execute, and collect the results of the video lessons!
1. Know your audience
As you may already know, the role of T&D is to develop skills and competencies that are lacking in the staff. But how to find out what they are?
Your students will always have valuable criticisms and suggestions for the content of their video courses. Based on this feedback, you can better define who your target audience is.
Listening to employees will often make you produce videos that always adhere to the needs and desires of the moment, both individually and in teams.
2. Master the content presented
It may seem obvious, but it is important to reinforce: your audience expects quality content! This does not mean that you have to produce something Hollywood-style, but it does deliver what students expect.
Therefore, it is essential to know in depth all the themes that you intend to list for the video classes. If there is a gap in a new sales process, for example, extract from the area manager, what should be passed on to the team, or even ask him to record the lesson himself!
And don’t forget a good script. Put on paper everything you have in mind for recording. This will provide more security for those in front of the cameras, in addition to helping in the editing stage.
3. Set up a good recording structure
As stated in the previous topic, there is no need for something megalomaniac in your video lessons. The essential thing to guarantee quality content is the equipment, recording, and editing location.
Of course, you can invest in a professional camera, microphone, and lighting, depending on your wishes and budget. In fact, YouTube is full of tutorials in this sense, if you want something more daring.
If you are not comfortable doing everything yourself, or if you still have an important demand that needs greater quality in production, do not hesitate to seek a specialized producer. Today, a free video maker, FlexClip, already captures audio in a very satisfactory way, as long as it is in an environment with good light, quiet, and pleasant to the viewer’s eyes. It is still a simple and easy video editor without the need for in-depth editing knowledge. Yes, you can find it by clicking the link: flexclip.com.
4. Have a platform to distribute the content
Having a place to concentrate your videos and apply them to knowledge trails works much better than playing them individually. It is, then, that the importance of an LMS system (Learning Management System or Learning Management System) arises.
Through it, you can follow, collaborator by collaborator, who has watched a sequence of videos in full and who is outdated. Today, the good platforms even know how much of the video was actually watched and only release the next activities after this confirmation. This ensures engagement and helps justify the famous ROI or return on investment.
5. Make use of complementary materials
Video is a trend, everyone likes it, but we always need to diversify. The success of your course involves offering materials that complement the video content.
As you will hardly be able to concentrate everything you want in the recordings, consider producing tests, quizzes, questionnaires, readings, and discussion forums that enhance the function of video as the core of your e-learning methodology.
6. Perform a benchmark
Find out what direct and indirect competition is doing in videos. Do a lot of research, talk to professionals in the field, go after conferences on the topic. These are some important tips for you to apply your knowledge in line with the best in the market.
7. Measure results
A well-executed corporate education strategy is based on the measurement of results. Create goals and performance indicators that make sense at the end. That is, understand how your video classes are influencing, in practice, the results and KPIs of your company.
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