Everyone has an email address, as they have a residential one.
One of the most sustained platforms of communication is email. Since the era emails were introduced, it has been the modem of professional communication. E-mail is your unique identification and is used for many purposes, besides simply communicating. The email platform allows you to connect with a wider range of audiences.
To reach a really large audience, you have this email as the only medium that is reliable. Social media carries a different set of people. And all those people who are following varying approaches, do have emails in common. Here, preferences of email domains may vary, but the email address is something that everyone owns.
From a business and reach point of view, none other than email can help you ace the race.
Here are some proven and genuine ways to grow your email list:
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1. Give some kind of free giveaway
The legal way of getting into someone’s inbox with their permission is to give away some gifts in their inbox. This way, you get in and follow them up by providing value directly in the inbox. The best part of fetching emails this way is, they won’t feel your emails as spams. As they themselves have opted-in, it is clear that they are interested in your giveaway. So all your audiences are interested in your niche. Next thing is, providing them value via emails. This will help your list know that you are providing value to them. And that too free of cost.
The question is, sending them weekly or monthly emails is a hectic task to do. Consistency to remain, it is actually necessary to automate your emails. Email automation, not only allows you to schedule your mail but also allows you to decide whom to send which mail. There are various tools for email automation, that simplify your work.
2. Start a weekly newsletter
People love to know a bit more about whatever they are interested in. When you are asking them to subscribe for a weekly newsletter free of cost, they will Opt-in. With the value that your email content provides them, they will remember you and build trust in you. This way, there are more chances that your emails are either forwarded or recommended by your existing users to others to subscribe. As you grow your email list with a more trustworthy and genuine audience, your promotion is more likely to convert.
The OptinMonster email list building tool, helps you build your list category wise. You will have separate channels for freshers, and other channels categorized interest wise. For instance, for a few, you only need to send a thank you and welcome emails, for others, you will need to send a mail with a very specific subject line with as much particularity.
3. Host webinars or provide access to recorded webinars
In the digital era, more than live seminars in the city, people prefer to attend online webinars. The first thing is that they are convenient. No need to travel and no need to run late. Second thing, they can be recorded and watched again. With webinars, you get a warm and interested audience. These audiences are more likely to convert than cold traffic.
To the attendees of your webinar, you can send a thank you mail. And then the next day will be the initiation of your actual relationship-building program. To all those attendees, your email automation tool will send a simple mail introducing yourself and your journey to date. Now, having a template content ready and pasting it every time your host webinar, is a bad idea. Hence, OptinMonster email workflows and likewise automation helps you send the right email to the interesting ones.
4. Create a quiz
The more personalized as you are, the more you are liked and trusted by people. Your service or product is meant to help others. With the quiz, you get to know your audience more personally. This way, even your audience feel that they are not generalized. And this very first step makes them your warm audiences. Now you can ask to enter their emails for getting the result of quizzes to their inboxes.
Now, as you already have their emails and other details from the quiz, you can personify your replies. Also, you can categorize them into 3-4 categories broadly and send theme the relevant emails. This will help your audiences to be in touch with you and will build trust in them. Manually, you cannot manage these things smoothly. Hence, the email automation tool helps you in managing your traffic and also converts them, leveraging your business.
5. Offer a free tool or ebooks or guides
Reading a blog and receiving an ebook or guides or tools, is a completely different thing. You may have a blog, and people might even have had bookmarked them. Still, they won’t read you every week. The best thing about mailing your viewers’ free ebooks and guides are, you get their email ids. You get the advantage of sharing with them the updates on your site and blogs.
People will read your emails as they know you have provided value in the ebook. And they will seek more value in your emails as well. In such cases, automated workflows of emails by OptinMonster will help you increase your email open rate.
6. Offer coupons or promo codes
Offering promo codes or coupons via email has many benefits than you ask for. Your email list will be piling up drastically. Besides that, you will never face a problem of people unsubscribing your list. Who will ignore you for offering them discounts though! The only thing to take care, you send them promo codes and informative emails, and promotional emails in a certain ratio.
For the same followups, email management is an essential tool. To ask your followers to opt for your services or products, you got to send them more value and coupons for free. Then you can approach your subscription to get more discounts. The email management tool will help you send your list the apt emails.
7. Give some personalized feedbacks or answers
Many people have their own problems and concerns. If your service would help them answer their questions personally, it will add immense value to them. To help them personally, you could always ask them for their email ids. Next, you will need to email them saying thank you and ask them for their feedback.
Your readers will love you for your free service. Next, you can follow your steps of relationship building and trust building via your email swipes. Automation of your email is the genuine way of your promotion. This method is very traditional and it doesn’t come under spamming.
8. Offer a free shout out from an influencer
While influencer marketing is on the peak for social media like Instagram, TikTok, and Snapchat. To approach an influencer and ask them for shout out has become a trend for the marketing niche. Hence, approaching people in the marketing domain for a free influencer shout out is always a captivating deal.
With this deal, you can stay in touch with your audience, for providing more such shout-outs at a discounted rate than others. Or you can also start a subscription business for marketing. For digital marketing agencies, this is the most captivating deal that you can ever have.
9. Offer them a personalized or DIY enabled template of designs and content
These days, SEO and SMO are on the top to spread your word of marketing and promotion. Hence, providing your audience with the templates of creatives and the original pieces of content will lure the viewers to opt-in for your email list. The more value and unique content you deliver in free of charge, you will have more chances to convert your audiences to your next level of the funnel.
With the best and easy to use email marketing tool, you are more likely to achieve your target. The tool helps you manage all your lists and emails as you wish. The email swipes are sent in the order and to the group of followers that you want to send.
Email marketing is a long term approach to marketing. The visitors that you get to you, you would have them for life long. Hence, you can always promote your high ticket product or service to them who are really interested. In the long run, email marketing is the only thing that serves best.
Do let us know what is your take on email marketing for your business module, in the comments below.
Featured image source: Freepik