Serpstat review: The best SEO tool or just a myth?

SEO is one of the most important parts of any Digital Marketing strategy. There are thousands of websites from your niche on the internet. So the competition is tough.

Analyzing your top organic competitors and understanding their domain rank, visibility, and organic keywords is crucial for identifying ranking gaps and opportunities in your SEO strategy.

It’s difficult to outrank your competitors & appear on the top of SERP (Search Engine Result Pages) in front of your potential customers.

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January 24, 2024	Announced partnership with SmythOS to start automating your SEO tasks. Updated Domain Summary report with backlink and search analysis metrics. Now you can find keywords that trigger AI overview section in search results to optimize your strategy. Now you can generate SEO content briefs quickly using a custom GPT in ChatGPT. Create articles step-by-step with Article builder in Text editor.

And that’s where a robust SEO strategy offers your website much-needed support. If done correctly, SEO can boost your online presence & bring in a lot of meaningful traffic to your website. This can, in turn, boost your sales.

But it’s a lot easier said than done! There are hundreds of factors that impact your website’s ranking on Google. And keeping track of all of them manually is not possible. Solution?

Enter SEO-tools. SEO tools are designed to assist business owners & digital marketers in managing multiple aspects of an SEO campaign.

Serpstat stands out as an SEO software suite and SEO platform, offering an all-in-one solution that consolidates keyword research, site audits, link building, and competitor analysis for comprehensive optimization.

One such tool is Serpstat. Serpstat is rapidly gaining popularity amongst website owners & Digital Marketers as a robust tool and SEO software for digital marketers.

So I decided to put it on the test! In this detailed review, I will explain to you what is Serpstat. How to use Serpstat, its best features, & how it fares in Serpstat vs. Semrush.

Let’s begin.

What is Serpstat?

Serpstat is a solid SEO tool trusted by professionals that will do all the heavy lifting for you when it comes to SEO.

It’s designed to assist marketers & website owners in improving their website’s performance & Search Engine compatibility. It can help businesses expand their reach online & drive more traffic.

Equipped with all advanced features like Website analysis, Keyword research, Backlink analysis & Rank tracker, Serpstat can help your online presence grow exponentially.

A key feature that sets Serpstat apart is its comprehensive content analysis, which aids in content creation, optimization, and improving search relevance.

In short, Serpstat is your all-in-one SEO tool for professionals & businesses who want to boost their website’s ranking on Search Engines.

Now let’s find out how you can use Serpstat for your SEO campaigns.

How does Serpstat work?

Using Serpstat is super easy. Visit their website here & sign up for free. Once you log in, you will land on the dashboard that looks like this:

The user interface is intuitive and easy to navigate, with a well-organized menu structure that helps you manage your work efficiently. On the left-hand side, you can see all the tools that are available to you.

Note that you can use most of the features for free using the 10 credits Serpstat offers, which is more generous than most tools that often limit free access or usability.

Now let’s understand how to use Serpstat for your SEO campaign.

Here is how to use Serpstat for your SEO campaign:

Serpstat’s Keyword tool

Keywords are the essence of any SEO campaign. Less competitive keywords help you create content that can rank easily on Google.

Serpstat’s keyword research tool is a comprehensive platform that offers extensive keyword data, analysis features, and niche exploration capabilities to improve organic traffic and competitive research.

As shown in the figure, all you have to do is enter a keyword & Serpstat’s keyword research tool will show you a list of Organic & Paid keywords, including related keywords for better content targeting, along with their keyword volume & CPC.

The tool can also be used to research and optimize PPC campaigns, supporting both paid and organic search strategies.

All these keywords are relevant to the keyword you entered, and you can discover related keywords to further refine your content strategy.

Serpstat also presents you with the keyword difficulty of each Keyword. It’s better to stick to the low-difficulty keywords as they are easy to rank & have a high search volume.

There is a lot of data to analyze from. You can compare the monthly keyword volume, CPC, & competition level. Serpstat also offers a list of Long tail keywords. These keywords are extremely useful in Semantic Search & Voice SEO.

Serpstat also offers a graphical representation of your Keyword’s trend. Using this graph, you can determine how popular the particular Keyword has been in the last year.

You also get your competitors ranking for the particular keyword you are analyzing. All this information is extremely useful for keyword analysis, helping you optimize SEO strategies, understand search behavior, and gain competitive insights while crafting SEO-optimized content.

Website analysis

This is one of the most powerful features of Serpstat. I’ve used it & I was truly amazed by the in-depth analysis available in this tool.

Serpstat offers website analysis against your keywords based on their CTR, organic traffic, and organic keyword ranking. It also helps monitor and improve your search visibility and website’s visibility by providing detailed insights into keyword performance and technical SEO factors.

Serpstat performs an analysis of your website on two different levels. Viz. URL level analysis & Domain Level Analysis. When analyzing your own site, it’s important to compare it to competitors websites to identify opportunities for growth and improvement.

Serpstat will analyze various critical aspects of your website like Keywords, Content, Backlinks, Ranking & Traffic.

Key metrics such as domain authority and domain rank are included to help you evaluate the strength and quality of your site and its backlink profile. This information will be displayed on the dashboard, as shown in the figure.

I analyzed my website & here is what I found.

The list includes the following data:

• Organic Keywords: This section shows you the number of organic keywords impacting your website’s ranking. It will help you understand how your website’s keywords are ranking.
• Keyword Position distribution: It indicates how many of your keywords are ranking in various positions on Google’s SERP.
• S.E. Traffic: It shows the amount of traffic you are receiving via Search Engines.
• Backlink Overview: This data gives you an overview of your Banklink profile, which is crucial for SEO. The referring domains report is a key feature here, providing insights into the quality and authority of backlinks, including domain authority and domain rank.

Apart from this, there is a load of data, including traffic trends, visibility trends, competitors in Organic Search, Competitor Graph & much more.

Serpstat also helps you analyze competitors websites to uncover their SEO strategies and identify ranking gaps between your own site and theirs, so you can optimize your strategy to outrank them.

The best part? All this data is available in infographic format. So it’s not just boring numbers & data. One special feature that caught my attention was “Missing Keywords”.

I have not seen any other tool offering this feature. It informs you about the relevant keywords that your website is missing. Adding those keywords can help your website rank better on Google.

Keyword Clustering

Performing Keyword Research & identifying the best keywords for your website is not enough. You should have a clear idea of how to spread them across your website.

This is extremely important to enhance your website’s structure and performance. And Keyword Clustering is a great tool to do so.

It does all the heavy lifting for you, including Keyword & Industry Research, Relevant Keyword collection & Analyzing competition.

Additionally, keyword clustering supports effective keyword tracking, making it easier to monitor keyword performance and prioritize keywords with higher keyword volume. So having such a tool at your disposal can help you hasten the speed of your SEO process.

Backlink Analysis tool

Building a robust backlink profile is crucial for better SEO results and effective link building. And how do you do that? Enter Serpstat! Its Backlink Analysis tool is extremely useful.

Using this tool, you can analyze your competitor’s backlink profile, including a detailed review of external links to identify backlink opportunities and broken links.

This research shows you two results:

• Referring Pages: it shows the number & details of the referring pages
• Referring Domains: it shows the total number of domains referring to a particular website.

Serpstat’s competitor analysis tool also plays a significant role in backlink research, helping you uncover competitor website analysis, keyword tracking, and SEO opportunities to gain an advantage over rivals.

And the story doesn’t end here. You get the details about how many anchors your competitors are using. This information is extremely useful in defining.

You can also view the number of Dofollow links, Nofollow links, new & lost backlinks, type of domain linking, and analyze your website’s internal backlinks. And last but not the least, you can directly copy your competitor’s backlink strategy & can easily rank higher.

Like the Website analysis data, everything here is displayed in infographic format. So it’s very easy & efficient to work with such massive data.

Serpstat Rank Tracking

Tracking a website’s Rank is a part of regular SEO exercise by any SEO professional. Tracking keeps them updated about any changes that might happen overnight. But it’s a difficult task if you have to do it manually.

Fortunately, we have Serpstat’s Rank Tracker! It allows you to track rankings for your website and keywords, providing daily updates and insights into your search visibility. It tracks any website’s desktop or mobile ranking & global ranking in real-time. How cool is that?

You can also observe indicators like Average Position, SERP storm, and Graph of position distribution by range & History Graph. And wait, there is something more in the store for SEO experts!

You can easily target individual pages to track their Rank instead of the whole website. And you can also track your site’s position for any particular keyword.

This feature can prove extremely helpful while building a full-scale SEO strategy. The best part of Rank Tracker is that you can track positions In an organic & paid context.

In short, Serpstat’s Rank tracker is a pretty powerful tool when it comes to tracking.

Serpstat website SEO checker

Serpstat also offers a free SEO Google Chrome extension named “Serpstat website SEO checker”. This extension helps you to scan or perform an SEO Audit on any website or a web page and shares the metrics/reports like visibility, traffic, number of keywords, top competitors in the region, etc.

The extension can analyze a single page for SEO issues, allowing you to review individual content for optimization opportunities. Additionally, it supports comprehensive site audits for entire websites, identifying technical SEO issues and providing detailed reports to improve search engine rankings.

Following are the three major features offered by the SEO Chrome extension:

• On-page SEO parameters
• Page analysis
• Domain analysis

Team Management Mode

When your whole team is working on a project, it becomes crucial to monitor the performance of each team member. Serpstat can be of great assistance. With its team statistic tabs, you can easily monitor your team’s history.

Serpstat offers a dedicated team plan designed for small in-house teams, providing features like team management, higher search limits, and shared access to tools, making it a popular choice for collaborative efforts within smaller organizations.

For larger organizations or agencies needing advanced features, the agency plan is available, offering extensive capabilities, higher limits, and white-label solutions.

Moreover, you can do multiple tasks with this tool. For e.g, you can automatically or manually distribute the limits to each member, track the member activity using data, action or module, & efficiently manage the staff without any hassles.

Serpstat Site Audit tool

And finally, one more feature that sets Serpstat apart! The site audit feature lets you analyze any particular page of a website for all types of technical errors.

This comprehensive tool not only analyzes the given page in-depth to identify what’s wrong with your web page in terms of SEO, but also helps uncover and address technical SEO issues that can impact your website’s search engine rankings.

This process is much faster when compared to all the individual analyses you have to perform. So, in my opinion, this site audit feature of Serpstat takes the cake!

It classifies the errors into three parts, “High Priority”, “Middle Priority,” & “Low Priority”. And it is pretty obvious that issues with “High Priority” need to be solved first to improve your website’s SEO.

Serpstat also offers advanced AI content generation, allowing users to efficiently create relevant content within the platform to support their SEO and digital marketing strategies.

Apart from the features mentioned above, they are available for exploration with Serpstat. The more you use it, the better output it delivers.

Now let’s take a look at some of the Pros & Cons of Serpstat.

Pros and Cons of Serpstat

Like every other SEO tool available in the Market, Serpstat also has some pros & cons. No tool is complete & ideal. So let’s check all their pros & cons.

Pros:

• It has every SEO tool that you will ever need.
• All data provided by Serpstat tools is informative & detailed.
• Data is in infographic format & hence easy to read & analyze.
• Features like Missing Keywords & Team management are unique.
• They offer a free trial to test all their features.
• It’s U.I. us, clean & simple; even a rookie SEO professional can easily use it.
• Serpstat is affordably priced and is competitively priced compared to other SEO tools in the market.
• Branded reports are available, making it a valuable choice for agencies and teams managing multiple clients.
• Serpstat is a SEO tool worth considering for its features, effectiveness, and value for money.

Cons:

• I found the data about keyword difficulty somewhat inaccurate.
• There is so much data available that it can overwhelm a newbie.
• Site Audit takes a lot of time as compared to other tools.

Its Pros vastly outweigh the Cons of Serpstat. It’s equipped with so many features that the Cons are easily bearable for any SEO specialist.

Serpstat free trial

A lot of people have asked me about Serpstat free trial. So here is how you can get a free trial. You don’t need any special Promo code or referral link. Just visit their website here, signup with either Email or Facebook & log in to your account.

The tool, by default, offers you some free credits that you can use to test the various features of Serpstat.

And once you are satisfied with the trial, you can subscribe to the paid plan. API access is available in paid plans for advanced users.

Serpstat vs Semrush: Who wins?

Semrush is one of the most popular SEO tools in the market. So it’s obvious that almost every SEO tool is compared with it. So here is what Serpstat vs. Semrush battle looks like!

When comparing features, Serpstat’s support stands out for its responsiveness and helpfulness, offering chat, onboarding, training sessions, and virtual support. Serpstat support is accessible and provides personalized assistance, enhancing the overall user experience.

Additionally, Serpstat includes advanced AI tools in its higher-tier plans, which boost functionalities like competitor analysis, batch processing, and report branding for teams and agencies.

Serpstat Pricing

Serpstat offers a variable pricing structure, depending on your individual need. There are several pricing plans available, including free and paid options, each with different features and limits to suit various user requirements. Here is the complete pricing structure of Serpstat.

Serpstat Coupon Code

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Conclusion

If you are looking for a great SEO tool, that’s affordable & can handle any SEO task you throw at it, Serpstat is the choice you need to make. It’s affordable, clean, loaded with unique features & extremely easy to use.

In my opinion, it’s one of the best value-for-money SEO tools that you can buy right now. I hope my detailed Serpstat review was able to answer your questions. You can also check out other tools’ reviews on our website here.

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