Serpstat review: The best SEO tool or just a myth?

Serpstat Review

SEO is one of the most important parts of any Digital Marketing strategy. There are thousands of websites from your niche on the internet. So the competition is tough.

It’s difficult to outrank your competitors & appear on the top of SERP (Search Engine Result Pages) in front of your potential customers.

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And that’s where a robust SEO strategy offers your website much-needed support. If done correctly, SEO can boost your online presence & bring in a lot of meaningful traffic to your website. This can, in turn, boost your sales.

But it’s a lot easier said than done! There are hundreds of factors that impact your website’s ranking on Google. And keeping track of all of them manually is not possible. Solution?

Enter SEO-tools. SEO tools are designed to assist business owners & digital marketers in managing multiple aspects of an SEO campaign.

One such tool is Serpstat. Serpstat is rapidly gaining popularity amongst website owners & Digital Marketers as the best SEO tool.

So I decided to put it on the test! In this detailed review, I will explain to you what is Serpstat. How to use Serpstat, its best features, & how it fares in Serpstat vs. Semrush.

Let’s begin.

What is Serpstat?

Serpstat is an SEO tool that will do all the heavy lifting for you when it comes to SEO.

It’s designed to assist marketers & website owners in improving their website’s performance & Search Engine compatibility. It can help businesses expand their reach online & drive more traffic.

Equipped with all advanced features like Website analysis, Keyword research, Backlink analysis & Rank tracker, Serpstat can help your online presence grow exponentially.

In short, Serpstat is your all-in-one SEO tool for professionals & businesses who want to boost their website’s ranking on Search Engines.

Now let’s find out how you can use Serpstat for your SEO campaigns.

How does Serpstat work?

How to use Serpstat for your SEO campaign?
How to use Serpstat for your SEO campaign?

Using Serpstat is super easy. Visit their website here & sign up for free. Once you log in, you will land on the dashboard that looks like this:

Serpstat dashboard
Serpstat dashboard

On the left-hand side, you can see all the tools that are available to you. Note that you can use most of the features for free using the 10 credits Serpstat offers.

Now let’s understand how to use Serpstat for your SEO campaign.

Here is how to use Serpstat for your SEO campaign:

Serpstat’s Keyword tool

Keywords are the essence of any SEO campaign. Less competitive keywords help you create content that can rank easily on Google. Serpstat’s keyword research tool can be of great help in this case.

As shown in the figure, all you have to do is enter a keyword & it will show you a list of Organic & Paid keywords along with their volume & CPC.

Serpstat keyword research
Serpstat keyword research

All these keywords are relevant to the keyword you entered. Serpstat also presents you with the keyword difficulty of each Keyword. It’s better to stick to the low-difficulty keywords as they are easy to rank & have a high search volume.

There is a lot of data to analyze from. You can compare the monthly volume of the keyword, CPC, & competition level. Serpstat also offers a list of Long tail keywords. These keywords are extremely useful in Semantic Search & Voice SEO.

Serpstat also offers a graphical representation of your Keyword’s trend. Using this graph, you can determine how popular the particular Keyword has been in the last year.

You also get your competitors ranking for the particular keyword you are analyzing. All this information is extremely useful while crafting SEO-optimized content.

Website analysis

This is one of the most powerful features of Serpstat. I’ve used it & I was truly amazed by the in-depth analysis available in this tool.

Serpstat offers website analysis against your keywords based on their CTR, organic traffic, and organic keyword ranking.

Serpstat performs an analysis of your website on two different levels. Viz. URL level analysis & Domain Level Analysis.

Serpstat will analyze various critical aspects of your website like Keywords, Content, Backlinks, Ranking & Traffic. This information will be displayed on the dashboard, as shown in the figure.

I analyzed my website & here is what I found.

Serpstat domain-level analysis.
Serpstat domain-level analysis

The list includes the following data:

  • Organic Keywords: This section shows you the number of organic keywords impacting your website’s ranking. It will help you understand how your website’s keywords are ranking.
  • Keyword Position distribution: It indicates how many of your keywords are ranking in various positions on Google’s SERP.
  • S.E. Traffic: It shows the amount of traffic you are receiving via Search Engines.
  • Backlink Overview: This data gives you an overview of your Banklink profile, which is crucial for SEO.

Apart from this, there is a load of data, including traffic trends, visibility trends, competitors in Organic Search, Competitor Graph & much more.

The best part? All this data is available in infographic format. So it’s not just boring numbers & data.
One special feature that caught my attention was “Missing Keywords”.

I have not seen any other tool offering this feature. It informs you about the relevant keywords that your website is missing. Adding those keywords can help your website rank better on Google.

Keyword Clustering

Performing Keyword Research & identifying the best keywords for your website is not enough. You should have a clear idea of how to spread them across your website.

This is extremely important to enhance your website’s structure and performance. And Keyword Clustering is a great tool to do so.

It does all the heavy lifting for you, including Keyword & Industry Research, Relevant Keyword collection & Analyzing competition. So having such a tool at your disposal can help you hasten the speed of your SEO process.

Backlink Analysis tool

Building a robust backlink profile is crucial for better SEO results. And how do you do that? Enter Serpstat! Its Backlink Analysis tool is extremely useful. Using this tool, you can analyze your competitor’s backlink profile.

This research shows you two results:

  • Referring Pages: it shows the number & details of the referring pages
  • Referring Domains: it shows the total number of domains referring to a particular website.

And the story doesn’t end here. You get the details about how many anchors your competitors are using. This information is extremely useful in defining.

You can also view the number of Dofollow links, Nofollow links, new 8 lost backlinks & type of domain linking.

Apart from this, you can also analyze your website’s internal backlinks. And last but not the list, you can directly copy your competitor’s backlink strategy & can easily rank higher.

Like the Website analysis data, everything here is displayed in infographic format. So it’s very easy & efficient to work with such massive data.

Serpstat Rank Tracking

Tracking a website’s Rank is a part of regular SEO exercise by any SEO professional. Tracking keeps them updated about any changes that might happen overnight. But it’s a difficult task if you have to do it manually.

Fortunately, we have Serpstat’s Rank Tracker! It tracks any website’s desktop or mobile ranking & global ranking in real-time. How cool is that?

You can also observe indicators like Average Position, SERP storm, and Graph of position distribution by range & History Graph. And wait, there is something more in the store for SEO experts!

You can easily target individual pages to track their Rank instead of the whole website. And you can also track your site’s position for any particular keyword.

This feature can prove extremely helpful while building a full-scale SEO strategy. The best part of Rank Tracker is that you can track positions In an organic & paid context.

In short, Serpstat’s Rank tracker is a pretty powerful tool when it comes to tracking.

Serpstat website SEO checker

Serpstat also offers a free SEO Google Chrome extension named “Serpstat website SEO checker”. This extension helps you to scan or perform an SEO Audit on any website or a web page and shares the metrics/reports like visibility, traffic, number of keywords, top competitors in the region, etc. Following are the three major features offered by the SEO Chrome extension:

  • On-page SEO parameters
  • Page analysis
  • Domain analysis

Team Management Mode

When your whole team is working on a project, it becomes crucial to monitor the performance of each team member. Serpstat can be of great assistance. With its team statistic tabs, you can easily monitor your team’s history.

Moreover, you can do multiple tasks with this tool. For e.g, you can automatically or manually distribute the limits to each member, track the member activity using data, action or module, & efficiently manage the staff without any hassles.

Serpstat Site Audit tool

And finally, one more feature that sets Serpstat apart! Site Audit is a feature that lets you analyze any particular page of a website for all types of technical errors. This tool analyzes the given page in-depth to identify what’s wrong with your web page in terms of SEO.

This process is much faster when compared to all the individual analyses you have to perform. So, in my opinion, this feature of Serpstat takes the cake!

It classifies the errors into three parts, “High Priority”, “Middle Priority,” & “Low Priority”. And it is pretty obvious that issues with “High Priority” need to be solved first to improve your website’s SEO.

Apart from the features mentioned above, they are available for exploration with Serpstat. The more you use it, the better output it delivers.

Now let’s take a look at some of the Pros & Cons of Serpstat

Pros and Cons of Serpstat

Like every other SEO tool available in the Market, Serpstat also has some pros & cons. No tool is complete & ideal. So let’s check all their pros & cons.


  • It has every SEO tool that you will ever need
  • All data provided by Serpstat tools is informative & detailed
  • Data is in infographic format & hence easy to read & analyze
  • Features like Missing Keywords & Team management are unique.
  • They offer a free trial to test all their features
  • It’s U.I. us, clean & simple; even a rookie SEO professional can easily use it


  • I found the data about keyword difficulty somewhat inaccurate
  • There is so much data available that it can overwhelm a newbie
  • Site Audit takes a lot of time as compared to other tools

Its Pros vastly outweigh the Cons of Serpstat. It’s equipped with so many features that the Cons are easily bearable for any SEO specialist.

Serpstat free trial

A lot of people have asked me about Serpstat free trial. So here is how you can get a free trial. You don’t need any special Promo code or referral link. Just visit their website here, signup with either Email or Facebook & log in to your account.

The tool, by default, offers you some free credits that you can use to test the various features of Serpstat.

And once you are satisfied with the trial, you can subscribe to the paid plan.

Serpstat vs Semrush: Who wins?

Semrush is one of the most popular SEO tools in the market. So it’s obvious that almost every SEO tool is compared with it. So here is what Serpstat vs. Semrush battle looks like!

Semrush vs Serpstat
Semrush vs Serpstat

Serpstat Pricing

Serpstat offers a variable pricing structure, depending on your individual need. Here is the complete pricing structure of Serpstat.

Serpstat pricing
Serpstat pricing

Serpstat Coupon Code

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If you are looking for a great SEO tool, that’s affordable & can handle any SEO task you throw at it, Serpstat is the choice you need to make. It’s affordable, clean, loaded with unique features & extremely easy to use.

In my opinion, it’s one of the best value-for-money SEO tools that you can buy right now. I hope my detailed Serpstat review was able to answer your questions. You can also check out other tools’ reviews on my website here.


Does Serpstat offer a free trial?

Yes, it does offer a free trial.

What are some unique features of Serpstat?

The unique feature of Serpstat includes Missing Keywords, Keyword Clustering and Team Management.

Does Serpstat offer Backlink Analysis?

Yes, it does offer Backlink analysis. You can also spy on your competitor’s Backlink Strategy if you want!

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Serpstat Review: Uncover the Truth about this Top SEO Tool
Serpstat Review min

Make an informed decision with our formal Serpstat review. Discover if it lives up to the hype before subscribing to their paid plan.

Editor's Rating:


  • Easily understandable UI
  • 24/7 support
  • SEO audit
  • Regular rank tracking
  • PPC analysis


  • Less tools for content marketing.

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