No matter how much the rules of SEO change, keyword targeting will always be an essential factor in content marketing. Over the years, SEO tactics have evolved. Remember how we all had to adapt to Google’s Panda and Penguin updates? You can’t just stuff keywords onto a web page and expect to be ranked by a search engine.
These days, it’s important to write naturally and create meaningful content when it comes to keyword optimization. As search engines become smarter, the competition to rank well on SERPs becomes tougher. With all these new factors to consider, how do you make your mark in the world of SEO? The solution is Long Tail Keywords.
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What Exactly Are Long Tail Keywords?
Long-tail keywords are search phrases that contain three words or more. They are more specific search terms that are effective in targeting niche audiences with particular requirements. Long-tail keywords significantly increase the organic reach of your content and drive traffic to your website. This is because most people tend to use long-tail keywords when searching the internet.
Long-Tail Keywords and Blogging
Blogging has become an essential part of content marketing strategy. It’s also the perfect place to incorporate long-tail phrases into your website.
By researching a wide variety of long-tail keywords that suit your niche industry, you can elegantly use them throughout your content. But remember to avoid keyword stuffing and other tactics that can incur penalties.
It’s important to note that headlines rank higher than body content. So don’t forget to optimize your URL, title tag, and body text too. Doing so will boost your SERP ranking and drive traffic to your website.
How To Use Long Tail Keywords In Your Blog
Now that you know why blogs and long-tail phrases work so well together let’s take a look at how to incorporate them into your content.
Create Attractive Headlines
Create attractive headlines using long-tail keywords. Creative headlines generate interest and can even make your blog posts go viral on social media websites. Google’s bot crawlers also love title tags, so it helps if the title includes a keyword you are trying to rank for.
Be Natural
Never force long-tail keywords in your website’s content. This is probably the most important tip for using long-tail phrases in your posts. Modify and customize the keywords to give them meaning and a more natural feel. While you can place long tail phrases into a complete blog post, it’s always best to work keywords into your content as you write.
Do Keyword Research
It’s worth noting that users might not search for your exact phrasing, so choose your long-tail keywords strategically. Keep an eye on which long-tail keywords are bringing people to your site. You can use this information to create content with phrases that are relevant to their search queries.
Understand Users Search Intent
Search intent refers to the reason behind a user’s specific online search. Since people use search results differently based on the reason for their search query, understanding, and optimizing your blog for search intent is vital. If you have an idea of what information users might want from your site, you can incorporate the relevant long-tail phrases into your blogs. The intent has become an essential factor to consider when optimizing a blog. This is because Google is concerned about users to search intent instead of just the keywords they’re using.
Create Content With Depth
Light content doesn’t work anymore. To ensure that your site has a chance to rank well, you need to create content that does more than fill up space. Create comprehensive, informational posts that answer the reader’s questions. If your content provides value to your website visitors, Google will notice, and you’ll earn a higher search engine ranking. It’s also much easier to blend long-tail keywords into longer blog posts.
Final Thoughts
If you want to succeed and thrive in the competitive world of digital marketing, you will need to use long-tail keywords to your advantage. They’re easier to rank for and have far less competition. Long-tail keywords also have the best conversion rates, which is excellent news for your profit margin. Just remember to be vigilant and natural when you are integrating long-tail keywords in your blog, and you will reap the benefits for sure.
Featured image source: Freepik
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