The days when Instagram was a simple photo and video-sharing social media app are far behind us. Today, it’s one of the fastest-growing social media networks with the most engaged audience, and the platform has over 1 billion monthly active users. What is more, 90% of these users follow at least one business in-app, so it’s no wonder that Instagram has become one of the most effective social media networks for marketing.
Having an Instagram presence isn’t optional for businesses and 25 million businesses and 2 million advertisers use the platform to reach their target audience, promote their products, and boost sales. However, this also means that the competition is high, so brands must be creative to stand out from the crowd.
Considering an 80% increase in time spent watching videos on Instagram, sharing Instagram video posts is a great way to grab the attention of your audience and deliver your brand message.
Why Publish Instagram Video Posts?
It’s no secret that photos are a lot easier to create and share, but publishing engaging videos can bring your business to the next level. Here are the top three reasons why publishing Instagram video posts is a great idea, according to the latest research:
- Tell about your products: With the attention span of eight seconds, you must publish engaging content that hooks your audience’s attention and tells about your product. Luckily, Instagram video posts can help you. Not only do videos under two minutes in length get the most engagement, but social media posts with video also have 48% more views.
- Promote your company: Video content is engaging and customers are happy to share these posts with their friends. In fact, people share social videos 1200% more than text and images combined. This means you can make the most out of positive word-of-mouth marketing.
- Increase sales: Brand information bombard customers from all sides and they have a great number of options. Thus, consumers do research before making a purchase decision and 64% of people claim that they will buy a product after watching branded videos on social platforms.
No matter what your business niche is, using video posts in your Instagram marketing strategy is a great way to establish a connection with your target audience and deliver your brand message. Here are eight Instagram video post ideas that work well for any business.
1. Behind-the-Scenes Content
In the era of sponsored posts and paid ads, modern customers seek out authentic content that doesn’t sound too salesy. Believe it or not, people pay attention to behind-the-scenes (BTS) content as it helps to get closer to your target audience.
Whether you’re a B2C or B2B company, taking your users behind the scenes is a great way to put a human face on your brand and increase brand loyalty and trust.
It’s in human nature to be curious about things around us, so customers love behind-the-scenes content, and here are several ideas on what behind-the-scenes content you can make:
- Introduce your team members
- Interview your staff
- Invite your CEO to answer questions
- Publish the creation process
- Show team building events
2. New Product Announcement
Having a good product is great, but you need to launch new products from time to time in order to keep your audience interested. If you’ve developed and launched a new product, it’s amazing but this means nothing unless you have an army of fans who are interested in giving it a try. Thus, you need to announce your new product and create eCommerce videos that showcase your new items from all sides is a great idea.
Today, more and more brands create videos to show new products in action as it helps potential customers understand more about your products.
3. How-to Videos
It’s no secret that customers don’t buy products; they buy solutions. Thus, people want to make sure your product can help them solve their problems before buying it.
If you want to attract more customers and make them want to try your product or service, create and publish how-to videos, also known as explainer videos, to help people understand your product better.
Publishing this type of videos helps to convince your potential customers to test your product or service and therefore turn your followers into buyers. Thus, it’s worth investing time and money into how-to videos, no matter what product you sell.
4. Video Tutorials
Who else wants to boost Instagram engagement? Video tutorials are here to help you. With the popularity of eLearning, it’s no wonder that modern people are looking for step-by-step tutorials that can teach them something valuable. Not only do video tutorials keep your audience engaged, but they also help to prove your niche expertise.
When you share your expertise with customers, you increase brand trust and make people consider your brand as an option when it comes to making purchase decisions. There are many ways for businesses of all sizes and shapes to create video tutorials. Even if you run a local business like Five Elephant coffee shop, you can teach your following on how to make espresso at home.
If you believe that 60 second-limit isn’t enough for you to teach your customers, you can create a series of tutorial video posts or make one long-form video for your IGTV channel that will also appear on the main feed.
5. Q&A Series
No matter how good your product is, your potential consumers always have questions about it as they want to ensure they make the right purchase decision. If you want to grab the attention of your followers and turn them into customers, it’s a good idea to organize a series of Q&A videos where your team members can answer the most popular questions about your brand and product.
Not only do customers want to learn more about your company before choosing you, but they also want to understand whether your product can meet their needs and wants. Thus, the Q&A series help to achieve business goals.
And if you want to understand what questions your potential customers have, you can publish Instagram Stories poll stickers, ask questions in posts, or send customer satisfaction surveys. Once you know what questions bother your customers, you can answer them and therefore increase brand loyalty and turn your followers into customers.
6. User-Generated Content
With 3.5 billion smartphone users, practically every customer can create content even without realizing it. Modern customers seek out recommendations from their friends and family, so user-generated content has become a kind of social proof that helps potential customers understand that the featured product is recommended.
If your customers take photos of your product, that’s great. This means they are satisfied with the quality of your products and they want to spread the word about your company. What is more, this means these customers might be open to creating videos with your product.
Once you get a brand mention, reach out to the customer with a question to go the extra mile to create user-generated content videos for your brand. Obviously, it’s a great idea to motivate your customers with special offers, discounts, or gift cards in exchange for their videos.
7. Influencer Endorsement
If you don’t get user-generated content from your customers, you can make the most out of Instagram influencer marketing and invite niche opinion leaders to create videos for your brand.
Since influencers come in all shapes and sizes, it’s easy for any business to find a relevant opinion leader who matches their brand values and views and secure a collaboration opportunity with this person.
If you’re a big brand, you can afford to work with celebrities. But if you’re a small business, you can team up with nano-influencers who don’t charge much for endorsements. In fact, most of them are happy to work with brands in exchange for brand freebies or mentions.
Want to know the best part? Instagram influencers need to create and publish content, so they are more likely to publish these videos on their profiles which means you can promote your products among their followers.
8. Customer Reviews
With a number of similar products on the market, you need to prove why people should choose your company over your competitors. The best way to do it is to post positive customer reviews that ease the worried minds of potential customers. Why? These videos help to build trust and increase customer loyalty which means your followers are more likely to become your customers.
If you want to get more customer reviews, pay close attention to the customer experience. As specified in one research by GetVoIP, a positive customer experience encourages word-of-mouth as when customers are satisfied, 77% of them would recommend a company to a friend after 72% will share a positive experience with a brand with more than six people.
This means you can invite your happy consumers to share their customer experience with other people who are doubting whether your product or service is worth giving a try.
Instagram has gained in popularity over the last few years. People use this platform to get in touch with brands, discover new products, and even make purchases. For brands, this means an opportunity to achieve business goals if they know how to hook their target audience’s attention.
Instagram video content is one of the most effective ways to grab attention and deliver your brand message. Thus, if you use Instagram for business promotion and you want to keep your following engaged, choose from the variety of Instagram video post ideas and bring your business to the next level.