Which Video Trend Will Dominate 2025? Time to Find Out!

Videos have been one of the most captivating media since its inception and it still is. But as time evolved, the trends changed and marketers and creators are leveraging these trends to gain more attention.

The video industry has always witnessed innovation, but 2025 is going to be a watershed moment for the niche. With AI-video generators becoming a norm, the market is all set to be revolutionized. So if you are a digital marketer, brand owner, or creator, you must have sufficient information about these trends.

In this blog, we will take a look at the new video trends of 2025. So, without much ado, let’s start.

1. AI Videos

This has to be the #1 video trend in the market right now. AI video generator tools today are rapidly becoming available to common folks. These tools can craft hyper-realistic videos on demand within seconds. Creators can optimize these videos to meet their audience’s tastes and individual preferences.

Tools like SORA from OpenAI is a prime example. Brands and creators can use these tools to create high-quality content at a faster pace. So if creators want to stay relevant today, this video trend is the one that they must be aware of.

AI video example:

2. Short-Form Vertical Videos

Instagram Reels, YouTube Shorts, and TikTok are still relevant. In fact, their short-form vertical video format has made a separate niche for itself. One primary reason for the popularity of this video trend is the reduced attention span of the people. People love shorter videos and hence these bite-sized, mobile-optimized videos.

That’s the reason you’ll find even the big brands using short-form vertical videos for branding and marketing. As a brand or a creator, you too can use this video trend to share quick tips, tutorials, teasers, and product launches.

The best part? The vertical format aligns perfectly with mobile usage patterns. So brands that want to target younger audiences will surely find this format helpful.

3. Shoppable Videos

Convenience is what helps you sell in the market. We’ve all seen affiliate marketing videos and shorts on platforms like Facebook, Instagram, YouTube, and TikTok. But to actually buy those products or services, you had to open their description or comment section.

That’s what Shoppable Videos eliminated. Shoppable videos are the ones that contain product tags and direct buying links of the products visible in the videos. This video trend is all the rage right now.

The best part? You don’t have to cut short your actual content to talk about affiliate links. Links are visible on the video itself. People can easily buy the products right while viewing your content.

So if you own a brand or are a marketer and not utilizing this trend, you are making a big mistake. Look around you, your competitors are already following these trends, don’t get left behind!

Shoppable Video example:

4. User-Generated Content (UGC)

While UGC is not a new video trend in the market, it’s still relevant today. Read on. Authenticity remains the cornerstone of digital marketing. When people who are actually using your products or services talk about it, it becomes easier to convince potential customers about the same.

So this video trend is very much alive in 2025. You can use User Generated Content to boost your trust by showcasing how previous customers have benefitted from your products. This is a crucial step for brand loyalty building and engaging a large number of audiences.

You can run campaigns that invite customers to share their experiences. This offers incentives like discounts or features on official pages.

UGC creates a sense of belonging and showcases real-world applications of products. This makes UGC an extremely powerful marketing tool.

User-Generated Content (UGC) example:

5. Interactive and Gamified Videos

Interactive videos that engage viewers through quizzes, polls, and decision-based narratives are gaining traction. Gamified elements increase viewer participation and retention, making content more memorable. Brands are utilizing these strategies to create immersive experiences that resonate with audiences.

For example, a travel agency might offer an interactive video that lets viewers choose their dream vacation destinations. Gamification taps into the human desire for rewards and achievements, encouraging viewers to spend more time interacting with the content.

6. Live Streaming and Real-Time Engagement

Live streaming offers real-time interaction between brands and audiences, fostering a sense of community and immediacy. Whether for product launches, Q&A sessions, or behind-the-scenes glimpses, live videos provide authenticity and direct engagement, which are highly valued by consumers.

Brands can use live streams to address customer questions, gather feedback, and showcase new products in action. The spontaneous nature of live streaming adds an element of excitement, making viewers feel more connected to the brand.

7. Educational and Tutorial Videos

No matter how much tech evolves, people will always want to learn something. And what’s the better option than an educational video? That’s why educational and tutorial videos will remain in the trend. You don’t have to be a tutor or educator to utilize this video trend.

Even if you are a brand that deals with products or services in which users might need help, you can use this video trend. You can provide valuable and highly informative videos to educate your customers and build a rock-solid presence. Let’s say you own a software company.

You can create educational videos and tutorials that might help users use your product better. With such videos, you become a brand that cares about customers, even after you sell your product. Today, people want brands that care for them, even post-purchase. And that’s what you deliver when you use this video trend.

8. Behind-the-Scenes Content

Behind-the-scene or BTS is a great way to connect with your audience at a personal level. Transparency and authenticity are key drivers of consumer trust. Behind-the-scenes videos offer insights into a brand’s operations, culture, and values, humanizing the business and strengthening connections with the audience.

Sharing the process behind products or services can enhance brand relatability. For example, a bakery might show how its signature cakes are made, from ingredient selection to final decoration. Such content helps build a stronger emotional bond with viewers, who appreciate seeing the effort and passion behind the brand.

Behind-the-scenes content video example:

9. Silent Videos with Subtitles

With many viewers watching videos without sound, especially on mobile devices, creating silent videos with subtitles ensures the message is conveyed effectively. This approach enhances accessibility and viewer retention, making content more inclusive.

Subtitles are also useful for reaching audiences in different languages, expanding a brand’s global reach. By ensuring that videos can be understood without audio, brands can cater to a wider audience and improve overall engagement.

10. Sustainability-Focused Content

Consumers are increasingly concerned about environmental issues, and brands that highlight sustainable practices in their videos can appeal to this conscientious audience. Showcasing eco-friendly initiatives and products can enhance brand image and attract environmentally aware consumers.

For instance, a clothing brand might create a video highlighting its use of recycled materials and ethical production practices. This type of content not only aligns with consumer values but also positions the brand as a leader in sustainability.

Sustainability-Focused video content example:

11. Personalized Video Messages

Personalization in video marketing involves tailoring content to individual viewer preferences. Brands can utilize data analytics to create personalized video messages that resonate on a personal level, enhancing engagement and conversion rates.

For example, an online retailer might send personalized thank-you videos to customers who make significant purchases. This level of customization makes viewers feel valued and strengthens their connection to the brand.

Personalized video messages example:

12. Integration of Augmented Reality (AR)

Augmented Reality enhances video content. It does by superimposing digital elements into the real world. This gives an immersive viewing experience to viewers. A lot of brands are adding this video trend to their marketing campaign. They are doing so to give potential customers an actual feel of how the product looks in real life.

For example, you might’ve surely used Amazon’s “view in 360” feature to check out how the product actually looks in the real world. Even a lot of furniture store owners and fashion brands are using this video trend to deliver amazing viewing experiences to their viewers.

This video trend is helping them bridge the gap between offline and online shopping. So this video trend is going to be in focus this year. 

Integration of Augmented Reality (AR) example:

13. Emphasis on Storytelling

Everybody loves the story. Humans have been hardwired to learn from stories and hence they love them. Instead of creating just marketing videos, focus on storytelling is going to be the top video trend in 2025. While it’s not a new video trend, it’s going to stay relevant in the near future.

Nike is a perfect example of a brand using this video trend! Whenever you look at Nike, you’ll notice that instead of focusing on their product, they share stories of famous sports figures. The reason is simple.

People easily connect with such stories and they get better brand engagement. Result? They don’t have to focus on their marketing or selling their products. Customers come looking for them instead.

14. Collaboration with Niche Influencers

While influencer marketing is losing its stem, one section of it is still going strong. Yup, I am talking about Niche Influencers. People still prefer niche influencers when it comes to buying a relevant product or service.

For example, if you are a brand that sells gaming chairs, it’s better to collaborate with a popular gamer who streams live gaming.

Such influencers have a solid grip on their audience. So if such influencers share their honest review of your product, people will buy your products. And that’s why this video trend is going to stay in fashion, even in turbulent times. So as a brand, do not ignore it. Instead, embrace this video trend and enjoy results. 

15. AI-Powered Video Analytics

Now this video trend is not directly about creating videos. Instead, it’s about analyzing how viewers are feeling about your videos. Influencers, brands, and content creators can use AI to dig deeper into their video performance.

And I am talking about pure data here. You can use a spectrum of AI tools to get an idea about video performance, viewer behavior, and other engagement metrics. Once you’ve got enough data, you can easily tweak your content in a way that your videos will get more engagement.

In fact, you can even track metrics like view duration, click-through rates, and audience demographics, providing actionable insights for marketers.

16. Ephemeral Content

Don’t fall for fancy names! This video trend is all about temporary videos, like your Facebook Stories and WhatsApp status! A lot of brands are utilizing this video trend for their marketing and branding.

If you are looking for a video trend for time-sensitive promotions, behind-the-scenes moments, and limited-time offers, you can get immediate engagement with such ephemeral content.

Reason? Well, such content promotes FOMO, and this in turn compels users to take quick action. For instance, a fashion brand might use Instagram Stories to showcase flash sales or new arrivals, boosting engagement and conversions.

These trends will shape the future of video marketing in 2025. By staying ahead of these developments, brands can create content that resonates with their audience, drives engagement, and achieves their marketing goals. Embrace these strategies to remain competitive and make a lasting impact in the digital landscape.

17. Branded Video Podcasts

Podcasts are booming and now rank among the most effective tools for marketing. The shift from audio to video, driven by platforms like Spotify and YouTube, has transformed this medium. Brands now create their own branded video podcasts.

Companies like Wix, Shopify, and Microsoft Xbox use these podcasts to present their products, services, and stories. These long-form videos are not just promotional. They bring real conversations with key figures to the table and reveal behind-the-scenes moments in an entertaining format.

This video trend connects with audiences on a deeper level. It allows companies to showcase their human side while delivering useful information.

The combination of storytelling and authentic dialogue keeps viewers engaged for longer periods. Video podcasts open up a new avenue for building lasting relationships with the audience.

But why exactly are branded video podcasts so successful? Well, this video trend targets different tastes and preferences. Some focus on interviews with industry experts, while others dive deeper into customer success stories.

This variety ensures that every viewer finds something appealing. Brands now recognize the potential of this format to communicate their values and culture effectively. On the top, these podcasts help establish a thought leadership position in their respective industries.

Brands can keep their audience coming back for more by offering content that is both engaging and informative. The impact of this video trend will only grow as more people consume content on platforms like YouTube and Spotify.

18. Podcast Clips

This video trend too has picked up a trend recently. As people have shorter attention spans, they love such clips. Short clips from podcast interviews dominate TikTok, Instagram, and YouTube.

These bite-sized videos grab attention and deliver quick advice from influential voices. Almost every podcast now has a dedicated clips channel.

These channels share short-form content such as TikTok, Instagram stories, or YouTube shorts. It offers a low-effort way to reach diverse audiences and boost engagement. This video trend maximizes reach across platforms. Brands and creators can use this video trend to build interest and drive traffic to longer videos.

Short clips allow brands to target specific audience segments. You can identify the most engaging parts of the video and highlight the key messages without overwhelming viewers. These clips often include valuable insights or memorable moments that resonate with viewers instantly.

For example, a motivational quote or a snippet of expert advice can gain traction quickly on social media. This helps you get the core message across to the wider audience.

Clips also create opportunities for engaging with audiences in real-time. Many brands encourage viewers to comment on their favorite moments or share clips with their friends.

This interaction creates a sense of community and encourages further engagement. As the popularity of short-form content is set to rise, this video trend will be critical for video marketing.

19. Edgy Brand Videos

Edgy brand videos are disrupting video marketing. Independent startups like Nothing lead this shift by rejecting traditional, polished formats. Their videos reveal marketing strategies and critique industry practices. One example from Nothing shows how they manipulated media to create buzz around a new product.

Their YouTube channel continues to produce videos that compare products and challenge norms. This video trend builds trust and makes brands stand out. This video trend breaks away from conventional norms and grabs viewers’ attention. Result? More engagement and conversations!

These videos focus on transparency and honesty and this appeals to modern consumers. Instead of relying on overly polished presentations, brands reveal the raw and unfiltered side of their operations. This authenticity resonates with audiences who crave genuine content.

Edgy brand videos also provide a platform for addressing controversies or misconceptions directly. By doing so, brands position themselves as bold and unapologetic. Creators and brands can use this trend to create a hyper-loyal fanbase.

The creative freedom that comes with this video trend allows brands to experiment with different formats and styles. From behind-the-scenes footage to candid interviews, these videos keep audiences intrigued. As more brands adopt this strategy, edgy videos will continue to be a dominant video trend in 2025.

20. Daily Life Vlogs

Employee vlogs about daily office life have become a subtle but effective marketing tool. A search for “day in my life” on any video platform reveals countless examples from employees in various industries. These videos, even when not brand-produced, play a critical in showing company culture.

When employees create such content, brands gain trust and loyalty. Compared to traditional ads, this video trend offers a relatable and personal brand image. Viewers get an inside look at what goes on behind the scenes, which humanizes the brand and fosters a stronger connection.

Daily life vlogs highlight the everyday experiences of employees, giving audiences a glimpse into the work environment. This transparency makes brands more approachable and relatable. This video trend generally focuses on fun moments, team activities, or even a typical workday.

Brands can create a sense of belonging using this video trend. This style of video content is particularly appealing to younger audiences who value authenticity.

Brands that encourage employees to share their daily experiences benefit from increased visibility and positive brand perception. This video trend often attracts potential employees as well and offers an honest view of the company culture. As the demand for relatable content grows, daily life vlogs will remain a key video trend.

21. Sequential Storytelling

YouTube research highlights the power of sequential storytelling in video content. Videos with a clear beginning, middle, and end consistently outperform others. With more people watching long-form content, narrative-driven videos resonate deeply. This approach works for both short and long videos.

Sequential storytelling lets brands create ongoing stories and form stronger connections with audiences. For example, YouTube’s ad sequencing feature helps marketers craft compelling narratives across multiple videos. This video trend creates engaging and memorable content.

Brands use sequential storytelling to guide viewers through a journey, building anticipation with each video. This method keeps audiences invested and eager to see what comes next. Sequential storytelling works particularly well for product launches or campaigns with multiple stages.

Each video builds on the previous one, gradually revealing more information. This structure ensures that viewers stay engaged throughout the entire campaign.

The effectiveness of sequential storytelling lies in its ability to evoke emotions and connect with viewers on a deeper level. By weaving a compelling narrative, brands can create memorable experiences that leave a lasting impression. This video trend will continue to thrive as audiences seek more immersive content.

22. More Live “Stories”

Live video is no longer exclusive to Instagram. It now dominates across various platforms and formats, including web chats and conferences. Live “stories” create real-time connections with audiences.

According to Livestream, 80% of viewers prefer live videos from brands over blog posts, and 82% favor them over social media posts. If live content is not part of your strategy, it’s time to reconsider.

Ensure high video and audio quality because poor production drives viewers away. This video trend delivers an unmatched sense of immediacy. Highlight valuable segments for replay to extend their impact.

Live video provides a unique opportunity to interact directly with audiences. Viewers can ask questions, share opinions, or participate in live polls. This level of engagement creates a sense of community and fosters brand loyalty.

Live “stories” also allow brands to share updates, announcements, or behind-the-scenes moments in real-time. These videos feel spontaneous and genuine, which appeals to modern viewers.

The popularity of this trend is growing constantly as more platforms introduce live-streaming features. Brands that embrace this trend can reach larger audiences and build stronger connections. Live “stories” will remain a crucial part of the video trend landscape in 2025.

An Exciting New Year for Brands

2025 is going to be a watershed moment for video creators and the industry itself. As AI has entered the arena, the stakes are high. Only those brands and creators who adapt to the changing norms will grow. The generative AI is rapidly replacing people who work on certain redundant tasks.

Now it’s taking over creative tasks like video and image creation too. So it’s very important for brands and creators to take every step necessary to stay relevant. Remember, those who don’t adapt, disappear. We’ve seen countless mega brands that disappeared from the market just because they resisted the change.

So no matter what video trend you are planning to focus on, make sure they are in demand. The list of video trends that I mentioned above are the most popular ones as of now. And I hope you’ve got much-needed information about the most popular video trends in 2025 via this blog.

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